Marketing Smarketing
Wednesday, November 08, 2006
And its a Home RUN for my marketing presentation! I seriously thought that our presentation, (our being my group) was the best one in the class. Deadly awesome. Just look at me, my back is hurting from my patting myself on the back. This was one of the few projects I've been in where I feel everyone pulled their weight. Idiocy was kept to a minimal too!
I think that my project was a good one. Not great. Just good. However, at the same time, we received tremendous comparative advantages over our competition. Let my mocking begin:
*At this time if you are from my marketing class and not from my group. I think you might want to navigate off this page*
There was one group marketing skincare products and they estimated a 10% market share capture within the 1st year.
10%???? Laughing my fat ass off. Right as if any company could capture 10% within their first year. I don't even think well established brand in the market have 10% of the market share. Get this, followed by another 10% growth in the second year bringing it to 20%. When questioned if it was reasonable to assume a doubling of growth in a year, they replied, "Well, although its doubling, but its a small doubling. I mean if double from 50-100% of course abit hard. But absolute value wise, this is a small doubling so its possible." Don't hope for any nobel prize for ur excellent economic theory dude. I think most people have shitty financials but they take the cake.
Wait wait I have more. Let's talk about joke of products. I mean I know we had to come up with a new product or service and that wasn't exactly the easiest thing in the world but seriously! Could you try harder?
Biggest joke award goes to this group that wanted to sell shoes:
They proposed to have a brand extension to Charles and Keith. It's called Kate's by Charles and Keith. Which isn't really a bad idea in terms of a name. But that's where it all ends.
Brand extension - It not as if Charles and Keith is some upscale brand... it's like bottom of the shoes table in terms of quality. A lot of girls buy from them because their cheap. $14 for a pair of flats. Beat that. Any lower you'd be shopping in Thailand or something. So you can't extend your brand downwards because you know frankly, you are at the bottom. And if you want to expand your brand upwards, you don't want any references to your inferior quality brand of C&K. Its like having a line of italian leather shoes. "[Italian Name] by BATA" Right, I'm sure you'll draw plenty of sales.
Next the implied technology they claim to have. The cool thing about kate's is that it a pair of heels that can be converted into flats and back again. Yea right, I'm sure that they're the first people to think about THAT. Maybe just maybe it not exactly
possible? Think about how friggin ugly ur flats will look when they become heels. Basically two different fashion styles. That's outside the fact that its engineering would be so uncomfortable. The soles of flats are... flat. AND the soles of heels are not. Now imagine if the soles of ur heels are flat. It's like walking on a triangle. WHEE!
It's awesome that marketing presentations double up as stand up comedy. It's extremely amusing. Don't get me started on the stupid marketing bitch.
There's this stupid marketing bitch. She's always trying to participate with her retarded comments which just disgusts me. She even looks disgusting. It was like we had presentations on mon and weds. So the prof asked if anyone would volunteer to time the presentations. So she's the kind that volunteers and purposely make it damn exact dun give chance to the other groups one. You know what I mean? The type of people who has participation questions prepared in advanced? So as expected she did and obviously she forgot all about the fact that on mon when she presented no one actually timed the presentations. I mean it's us against establishment. That's the way it's supposed to work, we all want to have MCQs and Open Books. She's the one who tries to be the teacher's pet. She disgusts me.
Sprouting Nonsense Since 1984 {1:58 pm}
